The Guelph Academy of Dance (TGAD) is Guelph’s premiere non-competitive dance studio. They offer a wide range of dance classes to children, adults, and tots, and have won multiple awards over more than two decades for their dance programs and active summer camp.

The goal was to redesign their old website into something modern and responsive, so that it was functional on all devices. The site owner required a content management system on which she could periodically add or adjust content herself, and make small changes. The style and personality of the website was crucial… TGAD needed to show how their business offers a unique balance of being highly professional, yet has a vibrant and supportive community. With competitors growing in the area, they wanted to stand out as the most qualified and experienced dance academy in the region.

The result was a polished, modern website that accurately conveys the spirited and radiant personality of the studio. Important information is found easily and laid out clearly, and the large and varied amount of information is displayed in a way that is easy for the viewer to locate and read. Their already thriving business began to increase even further following the launching of their new site.